Coming Full Circle: Reconnecting with Canada at the Invest in Canada Roadshow

Being back at the Invest in Canada Roadshow today in Zurich feels a bit like coming full circle for us. Since 2019, the Canadian Embassy has been a constant and trusted supporter of our journey. When we first started exploring the idea of expanding beyond Switzerland, they were one of our very first points of contact – and an invaluable resource in helping us understand what it really means to build a company in Canada.

Our motivation back then was simple: we wanted to offer true follow-the-sun support to our customers. Night shifts are no fun for anyone, and we believed we could do better. That vision led us to Vancouver, British Columbia, where we decided to establish our Canadian subsidiary. The Embassy supported us with guidance, connections, and practical help in navigating an unfamiliar system – something we are still very grateful for today.

Three years ago, we officially launched VSHN Canada. For us, this was much more than just an investment – it was a big personal and entrepreneurial step into a new market, a new culture, and a new way of working globally. Since then, international expansion has become a natural part of our story, and our customers benefit directly from extended support coverage and a stronger global

Today’s event at the Canada Investment Roadshow in Zurich was a great reminder of why we chose this path. The panel discussions on legal challenges, success factors, and real-life “war stories” from other companies were insightful and reassuring at the same time. Just as valuable were the many personal conversations and new connections with people who are genuinely passionate about helping companies grow

The Canada Investment Roadshow – organised by the Trade Commissioner Service – brings together Canadian government representatives, regional economic-development agencies, and interested European companies for panel discussions, sector briefings, and curated B2B-matchmaking opportunities. At the Zurich stop, participants explored potential across sectors such as advanced manufacturing, cleantech, digital technologies and life sciences – and had the chance to connect directly with Canadian cities and provinces keen to forge international partnerships.

VSHN Canada – The DevOps Company Inc. is a wholly owned subsidiary of VSHN AG. We started operations three and a half years ago with a clear mission: to provide our customers with outstanding services and truly global support – around the clock.